I would go on to explain to someone who doesn’t understand what’s going on that seems like magic. All of a sudden, everybody I met would ask, “You work in supply chain? How long have you worked in the industry?” I would tell them, “For about 40-plus years!” Q: Can you explain the title of your new book? What exactly is “the magic conveyor belt”?Ī: The idea for the book came to me during the pandemic, when people started learning more about supply chain management. He recently spoke with Diane Rand about his new book and why technology will be the key to the future of supply chains. For instance, this fall, Sheffi will be a keynote speaker at the Council of Supply Chain Management Professionals’ (CSCMP) Edge Conference in Kissimmee, Florida. He is also a sought-after speaker at supply chain industry events. When Sheffi is not busy writing books and teaching classes at the Massachusetts Institute of Technology (MIT), he serves as director of the university’s Center for Transportation and Logistics. Now, with his newest book, he seems to be taking a moment to step back and marvel once again at how complex yet efficient the modern supply chain is (and then share that appreciation with the reader). In all of these endeavors, Sheffi has striven to make his work accessible to the general business audience. In books like The Resilient Enterprise, Logistics Clusters, The Power of Resilience, and Balancing Green: When to Embrace Sustainability in a Business (and When Not To), he has explored topics such as supply chain resiliency, industrial clusters (in the context of logistics and supply chain management), and sustainability as well as technology and digital transformation. His research interests, however, have not been confined to supply chain technology. Sheffi also co-founded one of the first nonasset-based third-party logistics service companies in the United States in 1988. He went on to found three other technology companies before 2000, the last being , an online resource for logistics software, services, and information that was acquired by Manhattan Associates in 2003. In 1987, for example, long before the boom in logistics software, Sheffi co-founded Princeton Transportation Consulting Group, which developed decision-support systems for the motor carrier industry. Sheffi has long been on the cutting edge of supply chain trends. In Sheffi’s newest book, The Magic Conveyor Belt, he explains “what supply chains are, how they operate, and how the integration of advanced technology with people and processes will be the hallmark of future supply chain management.” For MIT Professor Yossi Sheffi, this felt like a perfect opportunity to educate the masses on a field he’s been studying for many decades. Consumers were suddenly aware of what a supply chain could do and what it could not do during a time of global disruption. The pandemic served to make supply chain management a household name. This story first appeared in the Quarter 2/2023 edition of CSCMP’s Supply Chain Quarterly, a journal of thought leadership for the supply chain management profession and a sister publication to AGiLE Business Media’s DC Velocity.
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